Download Writing and Reporting News: A Coaching Method PDF

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Language: English

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Students will learn about historical and theoretical contemporary media practices such as film, video, Internet, and social media production and how these practices are informed by technical and social constraints. The second edition of Health Industry Communication: New Media, New Methods, New Message, Second Edition provides six new chapters in the following topics: Ethics in health communications, including an overview of ethical principles and guidelines as well as recent case examples; Health literacy and risk communications, including components of health literacy, recent efforts to advance health literature, principles of risk communications, and recent case examples; Using paid and shared media in health communications, including practical counsel on how to optimize reach and engagement with target audiences; Creating a national healthcare brand for Ascension, a healthcare system comprised of 131 local hospitals and more than 1,900 sites of care, including hundreds of physician practices.

Pages: 640

Publisher: Wadsworth Publishing; 4 edition (June 15, 2002)

ISBN: 0534562809

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