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ScoopWhoop, an Indian digital media and content start-up, has raised US$ 4 million from Kalaari Capital and plans to use the funds for expansion of its video production unit called ScoopWhoop Talkies. Second, it removes the "tyranny of time." "Today, people are used to getting information when they are doing something else. The models allow us to make relevant offers based on more than just what makes sense for the customer to buy in terms of price logistics. We guide our clients on messaging, and then decide the most appropriate channel, whether that be digital or not.” “[Digital] needs to sit within the wider communications function to allow best treatment (ie. best channel) for communication projects.

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Publisher: Careers and Occupational Information Centre

ISBN: 0861108213

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