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Long an issue, it is more crucial today due to a dynamic marketplace, an information-saturated work place and trust and morale problems exacerbated by waves of downsizing, restructuring and corporate governance problems in the past 15 years (Burton, 2008). Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. In her role as executive vice president of Cookerly, Jane Stout, APR, oversees financial and professional services accounts and sets integrated marketing strategy for the company’s top clients.

Pages: 196

Publisher: UPA (August 22, 2008)

ISBN: 0761841334

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