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So projected ROI from recruitment alone is £21,000 per year. Most account planners have academic backgrounds in Liberal Arts, and certainly exposure to such subjects as psychology, sociology, and cultural anthropology is beneficial. Develop a critical understanding of the history, politics, and poetics of the Latino barrio as a distinct urban form. A significant 2800+ marketers provided valuable insight you won’t find elsewhere.

Pages: 228

Publisher: Sigma Press (April 26, 1989)

ISBN: 1850581231

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