Read This Program Is Brought to You By . . .: Distributing Television News Online PDF, azw (Kindle), ePub

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You must encourage your influencers to develop, share, and spread your story digitally. It's now the number of followers on Instagram, Pinterest, Facebook and Twitter, rather than your experience necessarily, that can secure you a top job. "You don't want to be a commercial photographer unless you're famous," says Scott Galloway, clinical professor of marketing at the NYU Stern School of Business in New York, and founder of "digital benchmarking" firm L2.

Pages: 336

Publisher: Yale University Press; 1 edition (November 24, 2015)

ISBN: 0300197500

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