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While the energy savings and reduced carbon emissions are relatively clear and easy to measure, the impact on customers and revenues is harder to assess. CMMA’s supporting Partners keep members current on the latest communications media technology and services. Betsy Gitelman has been writing and editing for TPR Media since 2005 and serves as the firm’s corporate editor. Organisations increasingly require people who understand search analytics and links (how people search for things online). – Understanding of consumer behaviour A deep understanding of how to reach and connect with different audiences is crucial as is the ability to interpret the mood and context of various online environments.

Pages: 282

Publisher: Routledge (August 2, 2004)


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