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I., Harrington, K., & Gai, E. (1996, September). The platform itself is great for sponsors (at the moment): It’s a very effective way to create content, drive conversation and deliver metrics and leads to advertisers. Such technological transformations have been met by industry convergence and consolidation, as well as by the rise of giant new digital media players. A good example is Taco Bell’s E. coli outbreak in 2006.

Pages: 331

Publisher: Portfolio (March 7, 2013)


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