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Sample PDF A Tale of Two Newsrooms: How Market Orientation Influences Web Analytics Use Data-Driven Information Consumption: Heralding a New “Golden Age” of Journalism and Content Creation? (pages 77-91) Things are changing dramatically within the publishing industry. Coombs (1995) pioneered the application of attribution theory to crisis management in the public relations literature. Growth in media and communications is heavily influenced by technological change and cultural/social factors.

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