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IELTS 6.5 overall, with no less than 6.0 in any component. There are also frequent visits from both key staff at UCLan as well as students within the relevant UCLan Schools who undertake project work with the students belonging to the joint school. Although there is some significant crossover between digital activities in the PR arena and those activities undertaken by the marketing, advertising, customer services and the CRM functions (and which we reference in the main body of the research), we have limited our study to those roles, responsibilities and activities currently housed within in-house communications teams or within specialist digital PR or generalist PR consultancies. 1.

Pages: 235

Publisher: The British Postal Museum & Archive (August 1, 2007)

ISBN: 0955356911

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